A lot of expansion decisions start with the same sentence: “Let’s enter Brazil first, then [...]
Expanding into Brazil is often presented as a legal, tax or operational challenge. Companies spend [...]
“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael [...]
Foreign companies frequently approach me with a seemingly straightforward objective: They want access to Brazilian [...]
Years ago, I was speaking with an executive responsible for expanding his company’s operations across [...]
When foreign companies think about expanding into Brazil, they usually focus on strategy. Market studies. [...]
One of the most expensive mistakes foreign companies make when entering Brazil is not choosing [...]
When foreign companies ask me what it takes to succeed in Brazil, most expect me [...]
Whenever I speak with foreign founders, investors, or executives evaluating Brazil, the same question eventually [...]
Expanding into Brazil may look simple from the outside. Large market. Strong consumption. Growing technology [...]
