You’re expanding into Brazil.
New market, new rules, new risks. The instinct? Build a local team, set up weekly meetings, “stay close to the process.”
But that instinct is wrong — and expensive.
If you want to succeed in Brazil, the first thing you need to do is this:
Reduce meeting time. Drastically.
🧠 Why meetings aren’t saving your expansion — they’re slowing it down
Meetings feel productive because they simulate control. But in reality, most of them are just a tax on execution.
According to Fellow’s 2023 study, the average professional spends 11.3 hours per week in meetings, totaling over 28% of their working hours — and more than half of those meetings are considered unproductive.
If you’re entering a new market like Brazil, you can’t afford that level of inefficiency.
🌎 Brazil is complex — but complexity doesn’t require more meetings
Yes, Brazil has bureaucracy.
Yes, personal relationships matter.
Yes, trust is built over time — often over coffee, not spreadsheets.
But operational efficiency and cultural nuance are not mutually exclusive. Smart companies operating in Brazil understand:
- Face-to-face is essential for relationship-building
- But operational decisions should be process-driven, not meeting-driven
- And most recurring meetings? Should be eliminated entirely
💡 The mindset shift: from presence to performance
Let’s kill a myth:
Presence ≠ control.
Flying in from Miami, New York or Paris once a quarter doesn’t mean you’re aligned.
Hiring a full local marketing team doesn’t mean your go-to-market is working.
And scheduling three calls a week doesn’t mean your plan is under control.
What actually works?
- Clear local strategy
- Minimal, high-impact calls
- Autonomous execution backed by senior management
- Cultural fluency combined with operational focus
🚀 Enter notopo.com — CMO as a Service, made for Brazil
NoTopo.com is the first CMO as a Service company in Brazil.
We help international companies scale in the country without wasting time or money.
You don’t need a full team in Brazil.
You need someone who understands the rules, the culture, and how to sell here.
That’s what we do — better results, lower costs.
We replace bloated teams, multiple vendors, and long agency calls with a lean, senior-led execution model. One point of contact. One plan. One line of accountability.
And fewer meetings. Always.
🔁 Our method: Cut. Execute. Optimize.
We follow a proprietary methodology called C.E.O.:
- Cut what doesn’t matter (including your 7-person alignment call)
- Execute fast, based on what works in the Brazilian market
- Optimize based on results, not vanity metrics or PowerPoints
It’s not consulting. It’s not agency fluff. It’s operational marketing leadership — built for those who want traction, not theory.
More about how it works here:
👉 CMO as a Service in Brazil – How It Works
📞 Yes, Brazilians value face-to-face. No, you don’t need one every week.
Let’s be realistic. Brazil is still a country where trust is built in person — and we respect that.
That’s why we show up when it matters. But we don’t over-meet.
Operationally, what used to take 8 people in a boardroom now takes 20 minutes on Zoom with a pre-read and a follow-up doc. You don’t need more presence. You need more clarity.
The companies that grow in Brazil aren’t the ones with the most meetings. They’re the ones with the tightest processes and the fewest bottlenecks.
📈 Brazil is opportunity — but only if you move with precision
Brazil is the 12th largest economy in the world and the largest in Latin America, according to World Bank data. It’s also one of the top destinations for foreign direct investment in emerging markets.
But it’s not plug-and-play. You need:
- Cultural insight
- Local execution
- Strategic clarity
- Operational efficiency
And, yes — you guessed it: fewer meetings.
📚 Learn more before you land
Get deeper into the cultural and strategic aspects of doing business in Brazil:
- Business in Brazil: Opportunities, Challenges, and Cultural Insights
- Best Countries to Do Business With Brazil
- Tech Market in Brazil: Building Bridges to the Future
- CMOaaS: Chief Marketing Officer as a Service in Brazil
Final thought: you’re expanding into Brazil. Do it the smart way.
- Fewer meetings
- Fewer approvals
- Fewer delays
- More control
- More traction
- More clarity
📩 Let’s make it work — without burning your calendar.
Talk to notopo.com
