CMO as a Service in Brazil means that the Chief Marketing Officer (CMO) is hired and outsourced in the Brazilian territory.
NoTopo.com is the first CMO as a Service company in Brazil, which is why we decided to create an article to explain how this model works.
In this ecosystem full of agencies, courses, lectures, and consultancies that promise what they cannot deliver, a consultancy will not solve strategic problems because the company will end up not following the guidelines due to lack of time and, sometimes, technical knowledge.
The solution is a Hybrid Consultancy, which is what the CMO as a Service model guarantees.
CMO as a Service as a Differentiator
The lessons from the book “Blue Ocean Strategy” are beautiful.
When you read the book for the first time, it seems that everything boils down to following simple rules and structured processes.
Everyone’s dream is to find the blessed #BlueOcean.
We read books, come up with ideas, spend hours in #brainstorming sessions, and months in tests.
The goal is the same:
To find (or even create) a new market need that no one has thought of before.
But reality says something different: no matter how much we propose new methodologies, new nomenclatures; when talking about Digital Marketing, the most obvious perception is being ‘just another agency.‘
The problem is not with the word ‘agency,’ but with the words ‘just another.’
So the problem is not what we do, but how we position or reposition ourselves.
How many companies have we heard say: ‘I’m tired of agencies.’
Everyone talks a big game, but in the end, they offer and deliver more of the same… which most of the time falls short of expectations.
A client asked:
Is it just the client’s perception that the market is all the same? Or is the market really like that: more of the same?
Unfortunately, the honest answer is:
He is right: the agency market is simply more of the same.
The Main Problem of the Agency Market
The main problem with the digital agency market is those promises of miracles that are increasingly common in communications.
Communication is overly inflated with promises of ‘transformation,’ as if transformation depended on a few rules, clicks, tools, or lectures.
The Theory of the 3 Ts
I have a theory of the 3Ts:
Transformation only happens through
Trauma or
Time.
No course or consultancy can deliver a transformation that does not essentially depend on the cultural (not technical or strategic) will of the client.
There is no digital transformation that is not primarily cultural.
Peter Drucker said:
“Culture eats strategy for breakfast.“
So these promises of transformation and easy deliveries destroy the market because, in the end, no one delivers what they promise.
Often it’s not even because the provider didn’t do the job correctly, but simply because they promised something undeliverable.
It’s also true that being too honest can shock the client.
After all, if we tell the client that the goal is unattainable and another provider says it is, the client (with less experience) will go after the promise.
Is Seth Godin right in his book: “All Marketers Are Liars“?
Or Richard Branson when he encourages:
“If someone offers you an amazing opportunity, but you are not sure you can do it, say yes – then learn how to do it later.“
Effectiveness and Transparency for a Long-term Partnership
At NoTopo.com, we opt for transparency and effectiveness.
We promise what we can deliver, nothing more.
Our communication is not based on promises of miracles but on the best possible delivery for the client, considering their current situation and segment.
That’s why it’s essential to make a diagnosis before delivering a proposal.
That’s why we need to look not only at traditional marketing but also at the commercial process and the product.
Growth-Hacking at its Root!
…ah, but if we look at the product and the commercial side, we are doing growth hacking, right?
Yes, that’s right, we use growth-hacking principles, but honestly, I don’t think this holistic view deserves a new name.
In my opinion, it’s just marketing, which by definition needs to look at everything that involves the company’s business model.
So, as NoTopo.com, we manage all your marketing and growth in Brazil, and our purpose is to be your partner for strategic decision-making.
If your company doesn’t have a Marketing Manager, NoTopo.com will be your marketing manager, managing and being responsible for the actions your company handles internally or through external agencies.
If your company has a Marketing Manager, NoTopo.com can be your ideal partner to help manage suppliers, structure, and integrate all new customer acquisition processes.
CMO as a Service in Brazil for Business Management
The CMO as a Service (CMOaaS) model is a valuable resource in current business management, offering access to strategic marketing expertise without the need to hire a full-time Chief Marketing Officer.
We apply the same concept to other services that we offer:
This flexible and on-demand service provides specialized guidance, customized strategies, and high-level insights to boost market presence.
By leveraging this approach, companies can optimize their resources, receive expert guidance, implement agile and adaptable strategies, and align their marketing tactics with the dynamic demands of the market, resulting in faster and more sustainable growth.
