This blog delves into strategies for expanding into the Brazilian market.
However, it aims to explore an experiment that aids in defining a pathway towards achieving the utmost business quality.
I have always defended the idea that quality only comes from quantity.
Finally, I found a study proving this.
Look at the excerpt from the book: Atomic Habits by James Clear:
On the first day of class, Jerry Uelsmann, a professor at the University of Florida, divided his photography students into two groups.
Everyone on the left side of the classroom, he explained, would be in the “quantity” group.
They would be evaluated solely based on the amount of work they produced.
On the last day of class, he would record the number of photos submitted by each student.
One hundred photos would mean an A grade; 90 photos, B; 80 photos, C, and so on. Meanwhile, everyone on the right side of the classroom would be in the “quality” group.
They would be evaluated solely on the excellence of their work.
They only needed to produce one photo during the semester, but to earn an A, it had to be nearly a perfect image.
At the end of the deadline, he was surprised to discover that all the best photos were produced by the quantity group.
Throughout the semester, these students were busy taking photos, experimenting with composition and lighting, testing various methods in the darkroom, and learning from their mistakes.
In the process of creating hundreds of photos, they honed their skills. Meanwhile, the quality group was limited to speculating about perfection. In the end, they had little to show for their efforts except unproven theories and a mediocre photo. It’s easy to get caught up in trying to find the ideal plan for change: the fastest way to lose weight, the best program to gain muscles, the perfect idea for a business. We’re so focused on finding the best approach that we never get around to taking action.
As Voltaire once wrote, ‘The best is the enemy of the good.’